UgoTalks To Azõm Designs


1. Please tell us about yourself.

My name is Ngohire Azoom, creative director and founder of azõm, a creative design startup. I’m an aspiring designer and student of architecture. I’m an art enthusiast and inspiration junkie.




2. How did you fall in love with Photography and Makeup?

I’ve been into the arts since I was little. In my quest for inspiration in other fields of art I practice, the images I came across always had me captivated. These images stirred up so many ideas, emotions, and thoughts. That quality was something I also wanted to achieve and master with my art. 



3. What were the earliest days like for Azõm Makeup and Photography?

azõm’s earliest days, were sketch books, crayons and pencils, photography and makeup weren’t even in the picture, I started off making greeting cards and bespoke clothing, but everything was all just a bunch of ideas I’d draw down or write about. When I did eventually start taking make-up and photography practically, the results were rough, but you could always identify the idea behind the finished work.



4. How do you balance a backbreaking course like Architecture with the lights and cameras of Makeup and Photography?

On this journey, like any before me, I have learnt a lot. I must say it hasn’t been easy, especially because I’m a designer that needs time. So, I work with the time I have to do what needs to be done.


5. You’re in the business of beautification, what’s your perception of beauty?

I wouldn’t say beautification; for I believe every entity in itself created by God is beautiful. Instead I like to see it as a creation or re-creation process. However, my perception of beauty is attractive, whether physical or not, whether flawed or not, if it draws my attention it is beautiful. beauty is detail, all the minute things that make up a whole being and sets it apart from others make it beautiful.



6. As an architect, makeup artist and photographer there are few things as important as inspiration, what would you say is or are your banks of inspiration?

The internet, I’m always shopping for inspiration, looking for what people are thinking, feeling, saying or doing. I have characters in my mind that have been around for a very long while whose persona and beliefs inspire me too. My vision, I look to my future to see what I should be doing now. 



7. What are your most memorable achievements as an architect, photographer and makeup artist?

Being recognized to whatever magnitude by professionals in the industries has been memorable. Just being able to improve and level up on my skill, is also something always worth remembering for me, 



8. Where do you see azõm makeup and photography in 10 years?

In 10 years, I see azõm as a growing firm that has expanded and is still expanding gradualy into the diverse fields of art. I see azõm thriving as a design brand in the global market with a few notable projects to show for, but you never know with the kind of development going on in technology, we could be there in 5.



9. Where do you see yourself in 10 years?

In 10 years, I see myself in Lagos, precisely Eko Atlantic  running the head Quarters of my firm. I should be a registered architect by then and welpast mastering design. I see myself working with my alumni association on very exciting projects and a mom.

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UgoTalks To Aina Davies About Makeup 

1. What inspired you to start ARD and when did you start? was started officially in March 2013 but prior to that I had already received training in makeup artistry (a beginners class). After my training, I really didn’t want to take up makeup as a career or an entrepreneurial outfit but with time, I began to discover the depth of makeup and cosmetics and literally fell in love. I also researched on globally recognized artists and studied a lot on how they ran the business and how they all had one thing in common; a natural love for the arts. This was when I realized that there really wasn’t anything stopping me from starting something for myself. My major influence and inspiration at the time was Karla Powell (a British makeup artist) whom I still admire and respect anyways.


2. Did you take any professional classes and where did you take them?
Yes I have, I received training firstly in 2012 at transformation studios, Abuja Nigeria and later on took a master class in hair, makeup and nails artistry at the London Makeup Academy, Euston London. Asides that, I have gained various skills by studying and watching other professionals works.

3. How supportive are your Friends and Family?
To be very honest, I bless God everyday for the people I am surrounded by. My ‘inauguration’ into makeup was made possible by my mum who suggested I attended makeup school just to pass time lol. We really didn’t know at the time that it would spring forth into something really major in my life. My family has been totally supportive and my friends are just the best. Sometimes, I don’t feel like my work cuts it but they’re always there to encourage me and criticize as well. My life is beautiful because of them.


4. You’re studying Chemical Engineering, isn’t that world apart from running your own make up and is there a deeper relationship between your course of study and ARD?
Well, combining my education and makeup isn’t exactly the most convenient. Sometimes I have to postpone a lot of projects because I have school work to attend to. But, when you consider makeup and chemical engineering, there is a connection which is cosmetology. I hope to produce my own makeup and cosmetics one day and by studying chemical engineering I am able to relate with its production on that level. This plans weren’t made from the beginning so I just thank God it’s all falling into place.

5. Your in the business of beautifying people, what is beauty to you?
Beauty to me is … (Lol I can’t quantify it so I’ll just tell you how I feel about beauty). God created us all different from the next person, that is beauty. The fact that I have to implore various techniques when applying makeup for different people, that is beauty. The different bone structures, face contours, skin tones, hair textures we also possess differently from the next person,that is utmost beauty. I appreciate everything distinct about my clients and term it beauty. I’m excited by all these things which makes my job even more appealing to me.

 6. What inspires your creativity?
My creativity is sparked by the fact that the world is constantly changing and what I know today is most likely obsolete tomorrow. I push myself to learn so many things and evolve with time because I know that tomorrow makeup cannot be what it still is. 

7. I just have to ask, what’s your favorite makeup advice?
My makeup advice would be, ‘Be comfortable in your own skin’ . As not proper as that may sound coming from a makeup artist, say it to yourself 3 more times and see. Thank you!

Contact Aina Davies on Behance