WHAT HAPPENED TO Mr. BIGGS

When I was younger, my parents bringing Mr Biggs back from work was the ultimate high. There would be no scolding or shouting, just the good feeling of having a Mr Biggs doughnut or my personal favourite, hotdog, in mouth. It made the day all better.

Back then, I would take Mr Biggs rice over my mother’s cooking anyday, I always wished it wasn’t so small. Imagine my joy when I returned from boarding school one holiday to discover that Mr Biggs had opened a branch close by. It was indescribable. Honestly, I didn’t go there that much, but knowing Mr Biggs was close by just gave my stomach a euphoria like feeling. Not to mention I could now get a copy of Supa Strikas more easily.

Whenever my friends and I would gist about eateries, my dear Mr Biggs was always the joke. “Their meat pie is horrible”, “Their rice doesn’t have taste” and on and on. I would nod along even though I didn’t understand what they were saying but I wanted to feel among.

Then Chicken Republic opened a branch close by, and I went there once and it was like “what have I been eating.” I think they eventually took the Mr Biggs branch to the cleaners because I soon forgot about them. Then came KFC and Cold Stone and Mr Biggs began to disappear, till it became just a level above mama put. At least that’s how most people felt. Today, I hear young kids asking for KFC and I just remember how the posh kids when I was younger would have Mr Biggs as the food for their birthday parties.

A lot of the damage to Mr Biggs may have been self-inflicted but maybe we all just became unnecessarily posh too. Nigerians aren’t the type to pick what has become a local brand like Mr Biggs over an international heavy weight like KFC.

Anyways, by society standards, Mr Biggs like Ozone Cinemas is for razzaties and in case you missed the memo, should you take your girlfriend or boyfriend there it’s the beginning of the end of your relationship.

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8 thoughts on “WHAT HAPPENED TO Mr. BIGGS”

  1. I feel Mr Biggs brought themselves down cos few days ago I went there(I haven’t been there in a while) and I expected that really nice jollof rice or mouthwatering burger but when I saw the rice twas like they scraped some parts of the burnt rice in the pot into the pack, the burger was like an over dried circular cut-out bread with like 2 or 3 slices of onion, 2 pieces of cucumber, ketch up I think and then d meat(which was…). I was just wondering what happened likewise my mum cos she didn’t like the burger at all and she really likes burger. Mr Biggs , instead of bringing their A-game on and competing, they feel nothing should change for the sake of their old time customers who by the way are getting sick of them. I also think they need a change of management.

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  2. I feel Mr. Biggs brought themselves down cos few days ago I went there(I haven’t been there in a while) and I expected that really nice jollof rice or mouthwatering burger but when I saw the rice twas like they scraped some parts of the burnt rice in the pot into the pack, the burger was like an over dried circular cut-out bread with like 2 or 3 slices of onion, 2 pieces of cucumber, ketch up I think and then d meat(which was…). I was just wondering what happened likewise my mum cos she didn’t like the burger at all and she really likes burger. Mr Biggs , instead of bringing their A-game on and competing, they feel nothing should change for the sake of their old time customers who by the way are getting sick of them. I also think they need a change of management.

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  3. Hi Ugo,

    I agree that Mr Biggs used to be that favourite fast food by the corner. However, I do not think it’s a case of suddenly become local or anything like that. I think their biggest problem was franchising gone wrong. Which ofcourse would culminate to poor management, poor service, inconsistent recipes and so on. That singular root problem, I think, gradually eroded their brand equity making them appear almost nonexistent. They contributed in killing that brand. I still hope that someday they can leverage on the current equity to revive or re brand that Brand. Sad to see a pacesetter swept under the carpet that way.

    Thanks for sharing and enjoy the rest of your week.

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  4. True tho… And Supa strikers has died… I don’t even hear people talk about it… Mr Biggs is actually a real joke

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  5. I think the one synonym to Mr Biggs dilemma is ‘inconsistency’. There was no uniformity as soon as they broke even in their early days. There was no form of guidelines for this franchises to follow, so it was a case of someone (probably not as good as mom’s cooking) cooking rice and chicken with a bunch of spices Mr Biggs had included in the recipe.
    Consistency in a professional state is the only path to standardization and quality franchising. Comsider it the holy grail of the success of these food franchises. Little wonder why Coca-Cola lost a lot when they attempted a slight change of taste, with consumers even calling 911 for help. KFC chicken maintains the same quality across its franchises because of the strictly-adhered to recipe. Poor Mr Biggs!

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