The Most Common Misconceptions About 8 Big Tech Companies

TIME

The Internet has an established narrative for every big tech company. There are the innovators and the copycats, the rising stars and the dying veterans, the money-makers and the time-wasters.

While there’s probably a little truth in all of these labels, each company’s story is built around a common misconception. So here’s my take on what we tend to get wrong about eight of the biggest tech titans.

1. Apple

Misconception: Apple is all about innovation, but they’ve lost their edge since Steve Jobs died.

Reality: Everyone loves to argue about the second half of this statement, but the big misconception lies in the first part. In reality, Apple has always been more about execution and refinement than wild innovation. Even their big hits—the iPod, the iPhone, and the iPad—were just better executions of existing technology. With each product, the company has simply refined the design and…

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